... and why is the building always empty?
There's an old-fashioned lightbulb sign with just two letters on it... "p" and "x"... each about six feet tall... which sits on the side of a nondescript building at the corner of Pacific Street and Main Street in Santa Monica.
It's hard to miss. The sign is huge, and it glows its vintage glow 24 hours a day.
Why is it there, and what does it mean?
"px" is an abbreviation for "pixels"... and the building (2202 Main Street) is home to a company called Pixels.
The company, itself, is somewhat of a mystery. It's an online art marketplace representing 500,000+ artists from all over the world... but no one seems to go in or out of the building (ever)... and the company's CEO doesn't have a single connection on LinkedIn.
It looks like a great office space with ocean views. What goes on in there?